Advertising Agreement in Shopping Malls

An Advertising Agreement in Shopping Malls is a legal contract between a mall operator (or management company) and a business/brand that wishes to display advertisements within the mall premises. It sets out details such as advertising space location, size and format of ads, rental or service fees, duration, responsibilities for installation and maintenance, compliance with branding and safety standards, and termination conditions. This type of agreement ensures transparency and protects the interests of both the advertiser and the mall owner. From 2022–2024, Vietnam’s retail and shopping mall sector grew steadily, with advertising revenue inside malls increasing by 8–10% per year as consumer traffic rebounded post-pandemic. Forecasts for 2025–2030 suggest continued growth of 10–12% annually, driven by rising urbanization and expansion of international retail chains. Download the standard Advertising Agreement in Shopping Malls template and receive expert consultation with step-by-step drafting guidance via hotline 0977 523 155.