Advertising Performance Analysis Contract

An Advertising Performance Analysis Contract is a legal agreement between a business (client) and a marketing/analytics agency (service provider), defining the scope of services related to measuring, tracking, and reporting advertising effectiveness. It typically covers KPIs such as impressions, clicks, conversions, ROI, attribution models, reporting frequency, data confidentiality, service fees, and dispute resolution. This type of contract ensures transparency and accountability in advertising investments. From 2022–2024, global ad spending exceeded $600 billion annually, with businesses allocating up to 20–30% of budgets to performance tracking and analytics. Forecasts for 2025–2030 indicate 12–15% annual growth in demand for performance analysis services as data-driven marketing becomes the standard. Download the standard Advertising Performance Analysis Contract template and receive expert consultation with step-by-step drafting guidance via hotline 0977 523 155.