Brand Licensing Agreement

A Brand Licensing Agreement is a legal contract in which a brand owner (licensor) grants another party (licensee) the right to use its brand name, logo, or intellectual property for specific products, services, or territories. It typically covers scope of license, exclusivity, royalty or fee structure, quality control standards, marketing obligations, duration, termination, and dispute resolution. This agreement allows businesses to expand brand reach while generating revenue, and ensures the licensee benefits from established brand value. From 2022–2024, brand licensing became a fast-growing segment in Vietnam, especially in fashion, F&B, entertainment, and franchising, contributing significantly to retail expansion. Forecasts for 2025–2030 suggest 10–12% annual growth in licensing agreements, driven by international brands entering Vietnam and local brands scaling abroad. Download the standard Brand Licensing Agreement template and receive expert consultation with step-by-step drafting guidance via hotline 0977 523 155.