Brand Management Agreement

A Brand Management Agreement is a legal contract between a brand owner (company or individual) and a brand management agency/consultant that defines the terms for developing, maintaining, and enhancing the brand’s market presence. It typically includes brand strategy, marketing campaigns, public relations, digital presence, intellectual property protection, reporting obligations, payment structure, confidentiality, and dispute resolution. This agreement ensures consistent brand identity, protects brand value, and secures professional support for long-term growth. From 2022–2024, Vietnam’s branding and marketing services sector grew at 10–12% annually, with businesses increasingly outsourcing brand management to professional agencies. Forecasts for 2025–2030 suggest 12–15% annual growth in brand management agreements, driven by competition, digital transformation, and international market expansion. Download the standard Brand Management Agreement template and receive expert consultation with step-by-step drafting guidance via hotline 0977 523 155.