Brokerage Agreement for Selling Goods in Supermarkets

A Brokerage Agreement for Selling Goods in Supermarkets is a legal contract between a broker (intermediary) and a supplier or manufacturer, setting out the broker’s role in introducing and facilitating the sale of goods through supermarket chains. It typically includes product categories, broker’s responsibilities (negotiation, promotion, relationship management), commission structure, payment terms, exclusivity, confidentiality, liability, and dispute resolution. This agreement ensures transparency, protects both supplier and broker, and helps goods access retail shelves efficiently. From 2022–2024, Vietnam’s FMCG and retail sector expanded rapidly, with supermarkets accounting for an increasing share of consumer purchases. Brokerage services became essential in negotiating shelf space and distribution deals. Forecasts for 2025–2030 suggest 10–12% annual growth in brokerage agreements for supermarkets, driven by local brand expansion and international product entry. Download the standard Brokerage Agreement for Selling Goods in Supermarkets template and receive expert consultation with step-by-step drafting guidance via hotline 0977 523 155.