Tour marketing and promotion agreement

A Tour Marketing and Promotion Agreement is a formal contract between a tour operator (or travel agency) and a marketing partner, media company, or influencer to promote tourism services, packages, or destinations. It specifies the scope of marketing activities, advertising channels, timelines, performance metrics, payment terms, and intellectual property rights. With the global digital travel market valued at over $475 billion USD in 2023 (Statista), competition among tour providers is intense, making structured marketing agreements essential. Such contracts help ensure accountability, transparency, and measurable results while protecting both the operator’s brand and the marketer’s compensation rights. Download the Tour Marketing and Promotion Agreement template today and call 0977 523 155 for expert consultation tailored to your business needs.